On classifications and typologies (1)
Humans classify things, people and behaviours. Into types. Typologies have found use in a diverse range of disciplines from psychology to anthropology and linguistics. Classifications enable pattern...
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Several web user typologies are emerging. Ofcom identifies 5 types of social networkers, while Palfrey proposes 2 types of web users. Bloggers are many types. Continue reading →
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Marketers and politicians are successfully using typologies to target and connect meaningfully with their customer and voter bases and to 'convert' them. Continue reading →
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